‘UK economy in weakest growth’; ‘The end is near for the bear market’; ‘Stocks dangerously close to unique kind of bull market’; ‘Not seen such market volatility since the 1987 crash’; ‘Warnings of market correction ahead’.
Don’t worry, these are just examples taken at any point in time. But you know what it’s like – you listen to the radio and hear one thing, then open a newspaper and read the opposite. You go on social media and hear all manner of contradictory views and opinions. You chat with friends in the pub who’ve got as many different pieces of advice as there are types of beer or artisan gins on offer!
Noise, noise, noise!
Everyone’s an expert. Everyone’s telling you what to do. But how do you know who to trust?
The good news is that if you’re working with us, you don’t need to listen to that all clamour around you. We will help you understand what you can control and give you a sense of perspective.
For example, a recent study showed that investors value the following from their relationships with their advisers:
35% sense of security/peace of mind
23% knowledge of personal financial situations
20% progress towards their goals
14% investment returns
We are only too aware that markets will go up and markets go down but we can help you take a long term view. By gaining an understanding of your overall goals and objectives, we can give you reassurance over short term fluctuations.
We’ll discuss your risk profile with you and adjust it as market conditions and your own particular circumstances change. The regular reviews we’ll have with you will keep your plan on track. As a result, you’ll find that because your decisions are now part of a strategic financial plan instead of isolated choices, you won’t feel so bombarded by every single news item.
By working with us, you’ll know that we can cut through the conflicting messages and help you see past the headlines to the hard facts you need. It’s our job to be able to give you a sense of perspective when the markets may seem in turmoil. So when others may be tempted to made sudden withdrawals or changes, we’ll give you the reassurance to stay invested. Alternatively, when it’s right to move, we’ll give you the confidence to change. It’s this kind of discipline that can make all the difference in terms of investment performance.
So rather than being swayed by sensationalist headlines or being worried by the ups and downs of the markets, simply ‘keep your head when all about you are losing theirs’.
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